Get Your First Customers
Modified on: Tue, 30 Jun, 2020 at 10:03 PM
Your Platform is all ready and courses are ready. What comes next could be the hard part: getting people to actually enroll for the courses. This article outlines how you can get your first customers to join your Vonza platform.
Building & Knowing Your Target Audience
As a course creator, you will need to know your audience. Your knowledge business or course will not serve everyone.
Quick question, do you even know your audience? This is the part of business that ruffles a lot of feathers and goes against what we seem to know to be true, but it still holds.
You need to know who your customer is so you can know:
Who you are creating for?
Who are you talking to?
What problem you are solving for them?
Who is drawn to what you have to say?
If you don’t identify these people in a concise way, it will be difficult for you to create anything remotely relevant to them.
At VONZA, we know our audience are entrepreneurs who want to share their knowledge online. Look at big retailers, for example. The Walmart’s average shopper, according to Kantar Retail analytics, is a white 50-year-old female with an annual household income of $53,125 per year. The direct competition for Walmart is Target. Target’s average shopper is a 45-year-old female with an annual household income of $65,000 per year. In the breakdown of generation, Walmart has a large number of Baby Boomers, while Target's highest percentage of shoppers are identified as Millennials.
This is information you have to know. When you create your commercials, your graphics, your color schemes, and your language have to speak to your customers. If you don’t know who you’re talking to, then you won’t talk to anyone. And if you don’t talk to anyone, you won’t have any clients; thus, you’ll be out of business before you start.
Find out the demographics for what it is that you’re talking about before you get started. This way, your message will be clear, and those that you are intending to serve will pay attention to it.
Build Your Personal Brand
1. Maintain a social presence. Create social media accounts and start pages that people can like or groups they can join. Make posts of your own or share others' posts but most importantly focus on posting quality content that will add value to your audience.
2. Network and join groups. Form professional alliances and meet people e.g. LinkedIn. You can also pitch industry publications on article you could write and get your name out there.
3. Start a blog and pick topics you are passionate about and trending topics. If you are not into writing, you could start a video channel on YouTube or start a podcast.
Create an Email List
The two most popular ways of gathering email addresses organically are listed below:
1. Create leads by offering specials or irresistible free offers in exchange for their email addresses. These offers could range from a coupon to free e-book or a free course.
2. Host a free webinar that will enable people to sign up for by providing their emails.
Launch Your Course to Your Email List
First "warm up" your readers by getting them to think about the problem your course solves. Then, introduce the course and explain what it's about and how it can help them. You can also create a special coupon code that they can use to purchase the course for a discount.
Start promoting your courses even before it launches by creating a landing page for it and directing people there.
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